No matter how hard you try to associate all possible negative keywords to your campaign, there will always be room for more. That’s because beyond what your software does not do and what names it does not have, search terms used on millions of computers accessing Google every day have as limit the sky itself.

That is why enriching the negative keyword list must be an on-going activity for every effective PPC campaign out there.

Depending on the type of software you are selling, some search terms used in Google simply are not good for business because they are not targeting the people who are interested in your solutions.  I really liked the post written by Alwin Hoogerdijk about negative keywords specific to the software industry and felt I can add to it.

That’s why in this blog post I have listed more than 150 negative keywords that I believe could be used in a software selling campaign (from our experience managing PPC campaigns for our clients and for ourselves, as well as from an inspiring article on b2b negative keywords from komarketingassociates.com).

Nevertheless, don’t take it for granted – consider them as a starting point, as they are not meant to be general guidelines for each and every piece of software out there.

Here goes the negative keyword list for selling software: