what is a reciprocal link?

senthilvel — Fri, 19 Mar 2010 10:48:12 +0000

Reciprocal links in simple terms “are links arranged on the basis of an agreement between two sites to provide a link to the other site within their own site”.
This is mainly used for increasing link popularity and consequently web traffic. Its an arrangement that is made out of trust and also with the understanding that there is mutual benefit. Reciprocal Links is a major force in Search Algorithms.
So what are the advantages of having a Reciprocal Link?
You get visitors of other sites, directed towards your site.
Search Engines also counts the number and quality of the sites that link to your site, so it helps rankings.
It creates the opportunity of friendship between the various active users across the web and hence more quality as well.
It make things easier for users, as they can know where to find related information and also at the same time, whom their favorite site prefers to read or visit.
A cheaper(most of the time free) and more effective tactic, when compared to other means of garnering link popularity.

Amousia » Online Ad Campaign

what is a reciprocal link?