Reciprocal links in simple terms “are links arranged on the basis of an agreement between two sites to provide a link to the other site within their own site”. This is mainly used for increasing link popularity and consequently web traffic. Its an arrangement that is made out of trust and also with the understanding [...]

Disclaimer: This post does not reflect the opinions, thoughts, strategies or future intentions of my employer. These are solely my personal opinions. If you are seeking official position statements from Microsoft, please go here. One of the Google folks working on OpenSocial sent me a message via Facebook asking what I thought about the technical [...]