A new study from Forrester Research, it shows that use of social media is wide range among B2B Decisioin Makers in North America and Europe. According to the report, however, their resons for using social media platforms differ widely.
As per the report, B2B Decision Makers from the IT, finance, marketing, benefits and sales departments of SMB and enterprise companies, with 100 or more employees. Find below the key results reveal by Forrester.
1) 85% visit brand-agnostic sites at least monthly, most of them for business, personal purposes.
2) 82% visit LinkedIn at least monthly, for both business(48%) & personal (26%)
3) 81% also visit facebook with the same frequency, although only 2% do search for business purposes
4) 62% use Twitter at least monthly, but for personal reasons (20%)
5) 8...Read More